英国の調査会社インフォーマテレコムズ&メディア社の調査レポート「4G戦略：成功する事業者にみるLTEがKPIを改善する方法 － 4G Strategy: Successful operators show how LTE can improve KPIs」は、成功しているLTE事業者について、どのように事業を開始し、4Gサービスを位置付けたか、そして4Gの事業化がKPIにどのような影響を与えたかの分析を行っています。成功しているLTE事業者のネットワークロールアウト（運用の開始）、価格戦略、マーケティング戦略、コンテンツ戦略についてのアプローチを詳述しています。
Overview
Global momentum to 4G is accelerating: Over 80% of the operators responding to Informa Telecoms & Media’s survey on LTE launch strategies said that they believe that there is a viable business case to launch LTE today - and one-third said that they plan to launch LTE this year. This indicates that now is the right time for operators to gauge their 4G strategies in the context of emerging best practice for using LTE to improve KPIs.
By enhancing the end-user experience of accessing the Internet on-the-go without charging more for access, successful LTE operators are seeing that people use Internet services while mobile more than they did over 3G. Because of this increase in usage, operators are seeing improvements in KPIs.
What is it about LTE that causes more use of the Internet and Internet services while on-the-go? Operators have shown that the enhanced speed of 4G over 3G, along with latency, are enough to encourage users, if communicated in the right way, to spend more time accessing the Internet and doing more things while on it than they did when they had 3G. This is playing a key role in helping operators to realize KPI improvements after they’ve launched LTE.
How will this research help you:
This research will help you find out:
＊Where the most successful LTE launches have been and what these launches have in common
in terms of pricing, marketing and LTE content strategies.
＊The impact LTE is having on KPIs.
＊How to communicate the benefits of 4G to the market.
＊Gauge your VoLTE, LTE roaming and LTE-Advanced strategies in the context of market trends
and developments.
Case studies include:
EE, AT&T, Verizon Wireless and Etisalat
◆ この調査レポートについて
4G戦略：成功する事業者にみるLTEがKPIを改善する方法
4G Strategy: Successful operators show how LTE can improve KPIs
出版社：インフォーマテレコムズ&メディア社（英国）
出版年月：2013年11月
http://www.dri.co.jp/auto/report/it_AND_m/itm4gstrategy.html
◆市場調査会社 インフォーマテレコムズ&メディア社について
http://www.dri.co.jp/auto/report/it&m/index.html
株式会社データリソースは、インフォーマテレコムズ&メディア社の日本販売代理店です。調査レポートの販売、委託調査などを行っています。
◆このプレスリリースに関するお問合せ
インフォーマテレコムズ&メディア社 日本販売代理店
株式会社 データリソース
107-0052 東京都港区赤坂1-14-5 アークヒルズエグゼクティブタワーN313
Tel：03-3582-2531 Fax：03-3582-2861
http://www.dri.co.jp
Eメール：office@dri.co.jp
データリソースメールマガジンバックナンバー
http://www.dri.co.jp/melmag/backnumber.php
メールマガジンのお申し込み
http://www.dri.co.jp/contact/free_appl.php
Overview
Global momentum to 4G is accelerating: Over 80% of the operators responding to Informa Telecoms & Media’s survey on LTE launch strategies said that they believe that there is a viable business case to launch LTE today - and one-third said that they plan to launch LTE this year. This indicates that now is the right time for operators to gauge their 4G strategies in the context of emerging best practice for using LTE to improve KPIs.
By enhancing the end-user experience of accessing the Internet on-the-go without charging more for access, successful LTE operators are seeing that people use Internet services while mobile more than they did over 3G. Because of this increase in usage, operators are seeing improvements in KPIs.
What is it about LTE that causes more use of the Internet and Internet services while on-the-go? Operators have shown that the enhanced speed of 4G over 3G, along with latency, are enough to encourage users, if communicated in the right way, to spend more time accessing the Internet and doing more things while on it than they did when they had 3G. This is playing a key role in helping operators to realize KPI improvements after they’ve launched LTE.
How will this research help you:
This research will help you find out:
＊Where the most successful LTE launches have been and what these launches have in common
in terms of pricing, marketing and LTE content strategies.
＊The impact LTE is having on KPIs.
＊How to communicate the benefits of 4G to the market.
＊Gauge your VoLTE, LTE roaming and LTE-Advanced strategies in the context of market trends
and developments.
Case studies include:
EE, AT&T, Verizon Wireless and Etisalat
◆ この調査レポートについて
4G戦略：成功する事業者にみるLTEがKPIを改善する方法
4G Strategy: Successful operators show how LTE can improve KPIs
出版社：インフォーマテレコムズ&メディア社（英国）
出版年月：2013年11月
http://www.dri.co.jp/auto/report/it_AND_m/itm4gstrategy.html
◆市場調査会社 インフォーマテレコムズ&メディア社について
http://www.dri.co.jp/auto/report/it&m/index.html
株式会社データリソースは、インフォーマテレコムズ&メディア社の日本販売代理店です。調査レポートの販売、委託調査などを行っています。
◆このプレスリリースに関するお問合せ
インフォーマテレコムズ&メディア社 日本販売代理店
株式会社 データリソース
107-0052 東京都港区赤坂1-14-5 アークヒルズエグゼクティブタワーN313
Tel：03-3582-2531 Fax：03-3582-2861
http://www.dri.co.jp
Eメール：office@dri.co.jp
データリソースメールマガジンバックナンバー
http://www.dri.co.jp/melmag/backnumber.php
メールマガジンのお申し込み
http://www.dri.co.jp/contact/free_appl.php
