ピラミッドリサーチ社(Pyramid Research)が出版した「新興市場の企業によるICTのニーズ：様々なビジネス市場におけるケーススタディとビジネスチャンス - ICT Needs of Enterprises in Emerging Markets: Case Studies and Opportunities in Various Business Segments」は、新興市場の企業向け通信市場のビジネスチャンスを調査しています。特に、固定通信が不十分であることによって成長が著しいモバイルデバイスとサービス、低価格のプリぺイドなどのモバイル事業者のビジネスモデルの成功、低所得層向け戦略の成長などに注目しています。モバイルの成長率が鈍化し、市場の成熟が始まっているため、消費者特性をつかむための市場の区分、その第一歩としての消費者向けと企業向けの分別が一層重要になってきています。
この調査レポートは、新興市場をより一層理解するために、比較的先行した市場で主要な事業者が成功した事例を分析しています。企業市場向けの製品とサービスを概観し、その比重を高める方策や、導入の利便とリスクの可能性に注目しています。
TABLE OF CONTENTS ※詳細な目次はデータリソースウェブページをご覧ください。
Table of exhibits
Companies mentioned
Acronyms and abbreviations
Executive summary
Introduction
Overview
Definition and scope
Section 1: Examining the enterprise opportunity in emerging markets
1.1 Overview
1.2 Understanding business demographics
1.3 Comparing emerging and developed market business spending
1.4 IT services: a high growth opportunity in emerging markets
Section 2: Addressing the enterprise opportunity in emerging markets
2.1 Overview
2.2 Verizon’s business product portfolio
2.3 Mobile voice
2.3.1 Mobile tariffs and packages
2.3.2 Cost management and other services
2.4 Mobile data
2.4.1 Machine-to-machine (M2M)
2.5 Fixed voice
2.6 Fixed data and IT services
2.7 Addressing different business segments
2.7.1 Microenterprises
Case study: Verizon’s broadband bundles and merchant offers
Case study: MTN Ghana’s FarmerFirst SMS information service
2.7.2 SMEs
Case study: Vodafone’s OneNet
Case study: Mobinil’s GO Business packages and other services
2.7.3 Large businesses
Case study: Telefónica Multinational Solutions
2.8 Expanding the product portfolio
Section 3: Case studies
3.1 Vodacom
3.2 Vodafone India and Global Enterprise Group
3.3 QSC
3.4 Play in Poland
Related resources
Table of exhibits
Exhibit ES: Market segmentation
Exhibit A: Overlapping of enterprise, consumer and wholesale
Exhibit B: Consumer and business EBITDA margin of various European incumbents, 2011
Exhibit C: KPN Fixed and mobile ARPU comparison, 2011
Exhibit D: Belgacom mobile churn comparison, 2011
Exhibit 1.1: Business density (number of businesses 1,000) by region, 2010
Exhibit 1.2: Business density and GDP/capita by country, 2010
Exhibit 1.3: Breakdown of businesses by size in various countries, 2010
Exhibit 1.4: Breakdown of employment by businesses size in various countries, 2010
Exhibit 1.5: Breakdown of businesses, employment and revenue by businesses by size, US, 2008
Exhibit 1.6: Employment and GDP contribution of agricultural and extraction industries, Nigeria, 2010
Exhibit 1.7: GDP breakdown by industry in various countries, 2010
Exhibit 1.8 Key country market metrics, 2011
Exhibit 1.9: India population breakdown by working category, 2010
Exhibit 1.10: Employment by business size, 2011
Exhibit 1.11: B2B telecom revenue as a percentage of total in four countries, 2011
Exhibit 1.12: Breakdown of B2B spending by business size four countries, 2011
Exhibit 1.13: Breakdown of B2B spending by type of service, 2011
Exhibit 1.14: B2B fixed, mobile and IT expenditure breakdown by size of business, four countries consolidated data, 2011
Exhibit 2.1: Verizon business product portfolio overview
Exhibit 2.2: Mobile operator revenue breakdown by region, 2011
Exhibit 2.3: Fixed and mobile voice line penetration of employees in Germany, India, Poland and South Africa, 2011
Exhibit 2.4: Portion of total fixed access lines that are WiMAX or fixed wireless by region, 2011
Exhibit 2.5: PC penetration of population by region, 2011
Exhibit 2.6: Verizon’s Intuit GoPayment service
Exhibit 2.7: Vodafone’s OneNet service
Exhibit 2.8: Overlaps and differences between the provision of fixed and mobile services
Exhibit 2.9: Breakdown of communications and IT services
Exhibit 3.1: Vodacom Business revenue and as a percentage of total Vodacom revenue
Exhibit 3.2: QSC growth and key milestones, 2007-2011
Exhibit 3.3: Play mobile total and business subscription share 2007-2011
3.2 Clean Diesel Technologies
◆詳細はデータリソースウェブページをご覧ください。
http://www.dri.co.jp/auto/report/pyramid/pryictem12.html
◆米国市場調査会社 ピラミッドリサーチ社(Pyramid Research)について
http://www.dri.co.jp/auto/report/pyramid/index.html
株式会社データリソースはピラミッドリサーチ社の日本販売代理店です。
調査レポートの販売、委託調査などを行っています。
◆このプレスリリースに関するお問合せ
http://www.dri.co.jp/contact/inquiry.php
日本販売代理店
株式会社データリソース
107-0052 東京都港区赤坂1-14-5
アークヒルズエグゼクティブタワーN313
Tel：03-3582-2531 Fax：03-3582-2861
http://www.dri.co.jp
Eメール：office@dri.co.jp
データリソースメールマガジンバックナンバー
http://www.dri.co.jp/mm/index.html
メールマガジンのお申し込み
http://www.dri.co.jp/contact/free_appl.php
この調査レポートは、新興市場をより一層理解するために、比較的先行した市場で主要な事業者が成功した事例を分析しています。企業市場向けの製品とサービスを概観し、その比重を高める方策や、導入の利便とリスクの可能性に注目しています。
TABLE OF CONTENTS ※詳細な目次はデータリソースウェブページをご覧ください。
Table of exhibits
Companies mentioned
Acronyms and abbreviations
Executive summary
Introduction
Overview
Definition and scope
Section 1: Examining the enterprise opportunity in emerging markets
1.1 Overview
1.2 Understanding business demographics
1.3 Comparing emerging and developed market business spending
1.4 IT services: a high growth opportunity in emerging markets
Section 2: Addressing the enterprise opportunity in emerging markets
2.1 Overview
2.2 Verizon’s business product portfolio
2.3 Mobile voice
2.3.1 Mobile tariffs and packages
2.3.2 Cost management and other services
2.4 Mobile data
2.4.1 Machine-to-machine (M2M)
2.5 Fixed voice
2.6 Fixed data and IT services
2.7 Addressing different business segments
2.7.1 Microenterprises
Case study: Verizon’s broadband bundles and merchant offers
Case study: MTN Ghana’s FarmerFirst SMS information service
2.7.2 SMEs
Case study: Vodafone’s OneNet
Case study: Mobinil’s GO Business packages and other services
2.7.3 Large businesses
Case study: Telefónica Multinational Solutions
2.8 Expanding the product portfolio
Section 3: Case studies
3.1 Vodacom
3.2 Vodafone India and Global Enterprise Group
3.3 QSC
3.4 Play in Poland
Related resources
Table of exhibits
Exhibit ES: Market segmentation
Exhibit A: Overlapping of enterprise, consumer and wholesale
Exhibit B: Consumer and business EBITDA margin of various European incumbents, 2011
Exhibit C: KPN Fixed and mobile ARPU comparison, 2011
Exhibit D: Belgacom mobile churn comparison, 2011
Exhibit 1.1: Business density (number of businesses 1,000) by region, 2010
Exhibit 1.2: Business density and GDP/capita by country, 2010
Exhibit 1.3: Breakdown of businesses by size in various countries, 2010
Exhibit 1.4: Breakdown of employment by businesses size in various countries, 2010
Exhibit 1.5: Breakdown of businesses, employment and revenue by businesses by size, US, 2008
Exhibit 1.6: Employment and GDP contribution of agricultural and extraction industries, Nigeria, 2010
Exhibit 1.7: GDP breakdown by industry in various countries, 2010
Exhibit 1.8 Key country market metrics, 2011
Exhibit 1.9: India population breakdown by working category, 2010
Exhibit 1.10: Employment by business size, 2011
Exhibit 1.11: B2B telecom revenue as a percentage of total in four countries, 2011
Exhibit 1.12: Breakdown of B2B spending by business size four countries, 2011
Exhibit 1.13: Breakdown of B2B spending by type of service, 2011
Exhibit 1.14: B2B fixed, mobile and IT expenditure breakdown by size of business, four countries consolidated data, 2011
Exhibit 2.1: Verizon business product portfolio overview
Exhibit 2.2: Mobile operator revenue breakdown by region, 2011
Exhibit 2.3: Fixed and mobile voice line penetration of employees in Germany, India, Poland and South Africa, 2011
Exhibit 2.4: Portion of total fixed access lines that are WiMAX or fixed wireless by region, 2011
Exhibit 2.5: PC penetration of population by region, 2011
Exhibit 2.6: Verizon’s Intuit GoPayment service
Exhibit 2.7: Vodafone’s OneNet service
Exhibit 2.8: Overlaps and differences between the provision of fixed and mobile services
Exhibit 2.9: Breakdown of communications and IT services
Exhibit 3.1: Vodacom Business revenue and as a percentage of total Vodacom revenue
Exhibit 3.2: QSC growth and key milestones, 2007-2011
Exhibit 3.3: Play mobile total and business subscription share 2007-2011
3.2 Clean Diesel Technologies
◆詳細はデータリソースウェブページをご覧ください。
http://www.dri.co.jp/auto/report/pyramid/pryictem12.html
◆米国市場調査会社 ピラミッドリサーチ社(Pyramid Research)について
http://www.dri.co.jp/auto/report/pyramid/index.html
株式会社データリソースはピラミッドリサーチ社の日本販売代理店です。
調査レポートの販売、委託調査などを行っています。
◆このプレスリリースに関するお問合せ
http://www.dri.co.jp/contact/inquiry.php
日本販売代理店
株式会社データリソース
107-0052 東京都港区赤坂1-14-5
アークヒルズエグゼクティブタワーN313
Tel：03-3582-2531 Fax：03-3582-2861
http://www.dri.co.jp
Eメール：office@dri.co.jp
データリソースメールマガジンバックナンバー
http://www.dri.co.jp/mm/index.html
メールマガジンのお申し込み
http://www.dri.co.jp/contact/free_appl.php
