【調査レポート概要】
この調査レポートは、音楽サービスプロバイダと通信事業者の提携関係を調査し、すでに行っている販売のビジネスモデルやその結果、今後の市場などについて分析している。
Overview
Incumbent Telia and music-streaming darling Spotify made waves in 2009 by striking a pioneering deal whereby the former offered a heavily subsidized version of the latter’s service to its subscribers. From small beginnings, a major market has sprouted. Informa now counts 26 deals globally between operators and service providers, the majority in Europe.
A couple of factors explain the increase in deals, notably the meteoric rise of Spotify in Europe and the halo effect that competing services have benefitted from. Another is the continuing rise in the take-up of the smartphone, the device on which music-streaming services really come into their own. Such partnerships also help meet key needs for both groups of companies: differentiation in a savage telecoms market for operators, and mainstream reach for music-service providers.
More relevant than the number of partnerships is the range and breadth of deals that have been done. Some operators are fully subsidizing music services; others offer only a small discount. Some offer services to only their top-tier customers in an attempt to upsell more expensive packages to lower-tier users; others are offering them to all customers as a way to reduce churn. The next question, therefore, is which models are most successful and which are providing the best returns, for both operators and music-service providers.
Companies covered:
Aspiro Deezer KPN O2 Orange Rdio Spotify TelenorVirgin Media
Countries covered:
Belgium Brazil France Netherlands Norway SwedenUK
How will this research help you:
Assess the viability of doing a deal with a music-service provider or operator Analyze the success of different types of deals (e.g., bundled, fully subsidized, white-label, etc) Review the opportunity for deals in emerging markets
【調査レポート】
通信事業者と音楽サービスプロバイダの提携関係：長期の連携か、短期で別れるか
Long-term partners, or short-term fling? Operator and music-service partnershipshttp://www.dri.co.jp/auto/report/it_AND_m/itmmusicsv12.html
◆英国市場調査会社 インフォーマテレコムズ＆メディア社について
http://www.dri.co.jp/auto/report/it&m/index.html
株式会社データリソースはインフォーマテレコムズ＆メディア社の日本販売代理店です。
調査レポートの販売、委託調査などを行っています。
◆このプレスリリースに関するお問合せ
http://www.dri.co.jp/contact/inquiry.php
◆無料メ-ルマガジンのお申込み
http://www.dri.co.jp/contact/free_appl.php
日本販売代理店
株式会社データリソース
107-0052 東京都港区赤坂1-14-5
アークヒルズエグゼクティブタワー N313
Tel：03-3582-2531
Fax：03-3582-2861
http://www.dri.co.jp
Eメール：office@dri.co.jp
この調査レポートは、音楽サービスプロバイダと通信事業者の提携関係を調査し、すでに行っている販売のビジネスモデルやその結果、今後の市場などについて分析している。
Overview
Incumbent Telia and music-streaming darling Spotify made waves in 2009 by striking a pioneering deal whereby the former offered a heavily subsidized version of the latter’s service to its subscribers. From small beginnings, a major market has sprouted. Informa now counts 26 deals globally between operators and service providers, the majority in Europe.
A couple of factors explain the increase in deals, notably the meteoric rise of Spotify in Europe and the halo effect that competing services have benefitted from. Another is the continuing rise in the take-up of the smartphone, the device on which music-streaming services really come into their own. Such partnerships also help meet key needs for both groups of companies: differentiation in a savage telecoms market for operators, and mainstream reach for music-service providers.
More relevant than the number of partnerships is the range and breadth of deals that have been done. Some operators are fully subsidizing music services; others offer only a small discount. Some offer services to only their top-tier customers in an attempt to upsell more expensive packages to lower-tier users; others are offering them to all customers as a way to reduce churn. The next question, therefore, is which models are most successful and which are providing the best returns, for both operators and music-service providers.
Companies covered:
Aspiro Deezer KPN O2 Orange Rdio Spotify TelenorVirgin Media
Countries covered:
Belgium Brazil France Netherlands Norway SwedenUK
How will this research help you:
Assess the viability of doing a deal with a music-service provider or operator Analyze the success of different types of deals (e.g., bundled, fully subsidized, white-label, etc) Review the opportunity for deals in emerging markets
【調査レポート】
通信事業者と音楽サービスプロバイダの提携関係：長期の連携か、短期で別れるか
Long-term partners, or short-term fling? Operator and music-service partnershipshttp://www.dri.co.jp/auto/report/it_AND_m/itmmusicsv12.html
◆英国市場調査会社 インフォーマテレコムズ＆メディア社について
http://www.dri.co.jp/auto/report/it&m/index.html
株式会社データリソースはインフォーマテレコムズ＆メディア社の日本販売代理店です。
調査レポートの販売、委託調査などを行っています。
◆このプレスリリースに関するお問合せ
http://www.dri.co.jp/contact/inquiry.php
◆無料メ-ルマガジンのお申込み
http://www.dri.co.jp/contact/free_appl.php
日本販売代理店
株式会社データリソース
107-0052 東京都港区赤坂1-14-5
アークヒルズエグゼクティブタワー N313
Tel：03-3582-2531
Fax：03-3582-2861
http://www.dri.co.jp
Eメール：office@dri.co.jp
